Highest Paid TikTok Stars

 

Data shows that the American TikTok star earns an average salary of $131,874 per year.

Every day, millions of people around the world use TikTok to watch short videos. The social media app has become a global phenomenon, creating a new generation of influencers with millions of subscribers.

As the highest-paid TikTok stars earn millions of dollars annually, aspiring content creators are trying to achieve similar success.

TikTok was previously known as a dance and funny video app, and it quickly grew to become one of the most popular social media platforms.

In 2024, the app received 1.4 million users worldwide and is the 5th most popular social media platform.

TikTok’s popularity is a big part of the app’s success. The influencer marketing industry is expected to reach 24 billion yen this year.

In the following article, we will try to find out how much income an average content creator can earn, and how much the highest-paid TikTok star will earn.

   Who is a TikTok star?

A TikTok star is a content creator who has mastered the art of winning a large number of subscribers on the platform and attracting millions of users through short, creative video content and real personalities.

Excellent TikTok brand marketing provides a great opportunity to connect with your target audience.

Brands can collaborate with content creators in a variety of ways, including promotional videos, product placement, and brand challenges.

  Average earnings of TikTok stars:

Data shows that the average salary of a TikTok star in the United States is 131 thousand 874 dollars annually

While this number is certainly large, it can be a bit misleading if you look at the average salary. Because the highest-paid TikTok star can earn a 7- or 8-figure salary.

The highest-paid TikTok star raises the average salary and doesn’t always reflect what most TikTok creators earn on the platform.

  Typical TikTok Star Earnings:

A new study by Reach (NeOReach), published in 2023 and called the Creator Earnings and Insights Report, takes a closer look at typical salaries for influencers and content creators:

• 48% received less than $15,000.
• 9% received between $15,000 and $25,000.
• 7% received between $25,000 and $35,000.
• 5% received between $35,000 and $50,000.
• 11% received between $50,000 and $75,000.
• 5% received between $75,000 and $100,000.
• 6% received between $110,000 and $15,000.
• 7% received over $200,000 or more.

Based on these numbers, the average TikTok star salary ranges from $15,000 to $25,000. Nearly a third of TikTok stars earn a full-time salary.

Highest-Paid TikTok Stars

While most TikTok stars only earn a few thousand dollars a year, the most expensive TikTok stars earn millions of dollars through commercial partnerships they earn through the app.

   This list contains the highest-paid TikTok stars: 

   Charli D’Amelio:

Estimated Earnings: $17.5 Million

TikTok Subscribers: 155.7 Million

Charli D’Amelio started her career posting dance videos on TikTok in 2019 and quickly became the most popular vlogger on the platform. Since then, she has collaborated with brands like CeraVe, Prada, and Dunkin’ Donuts, as well as hosting her own Hulu show with her sister Dixie.

  Dixie D’Amelio: 

Estimated Earnings: $10 Million

TikTok Subscribers: 55.7 Million

Charli’s older sister, Dixie D’Amelio, has also gone the TikTok route. Her success across platforms helped launch her singing career. Brands that Diski has collaborated with through TikTok include Warner Bros, LaRoche, and Puma.

   Addison Rae:

Estimated earnings: 8.5 million.

TikTok subscribers: 88.8 million.

Since 2019, Addison Rae, from Louisiana fans to TikTok stars, has captivated millions of people with trendy dance videos. Her bright personality is highlighted in every press. Her subscribers also showed her launching cosmetics under the brand (Item Beauty), in which she played the main role in the movie "(He’s All That)"... (Thanksgiving) signed a partnership agreement with Google and Samsung.

   Khaby Lame:

Estimated earnings: $ 5 million.

Number of TikTok subscribers: 162.8 million.

Khabib Lame does not post dance videos. Instead, he creates comedic scenes that often parody other popular videos on TikTok. His calm, wordless response has led him to the highly complex life hacks of Senegalese and Italian creators seeking to increase his fame with TikTok, as well as his expressive face and distinctive hand gestures that do not need to be translated into the language of global fame. Ram has ongoing business partnerships with State Farm and Hugo Boss.

   Bella Burch:

Estimated earnings: $5 million.

TikTok subscribers: 94.5 million.

Before becoming a TikTok star, Bella Burch served in the U.S. Navy and was known for posting lip-syncing, gaming, and dressing-up videos on TikTok. The company partners with esports tournaments 100 Thieves and FeZa Clan, and also began recording and releasing in 2021.

   Josh Richards:

Estimated earnings: $5 million.

TikTok subscribers: 25.6 million.

Ontario native Josh Richards rose to fame on TikTok by posting a variety of content. After becoming a TikTok star, Richards signed a record deal, starred in several feature films, and helped found a venture capital firm.

   Chris Collins:

Estimated earnings: $4.75 million.

TikTok followers: 50.8 million.

KallMeKris, the second Canadian on this list, started making TikTok videos while in quarantine during the coronavirus pandemic. The comedic video, in which she plays multiple characters, quickly became popular, attracting a large number of subscribers and leading to brand partnerships with Amazon, Lionsgate, and Pantene.

   Avani Gregg:

Estimated earnings: $4.75 million.

TikTok followers: 42.1 million

Greg Avani gained followers on TikTok by posting educational content in the form of detailed makeup tutorials. She has collaborated with several fashion brands, including Rue21 and Morphe.

  Zach King:

Estimated Earnings: $3 Million.

TikTok Followers: 82.2 Million.

Zach King, 34, is the biggest influencer on this list, and he was introduced to social media even before TikTok came into existence. He started posting on TikTok in 2011 and gained a large following on Vine before switching to TikTok in 2016. His magic trick videos have amassed over 80 million subscribers. The film school graduate applies his artistic skills to create short family content that baffles viewers.

  Riyaz Ali:

Estimated Earnings: $2 Million.

TikTok Followers: 46.9 Million.

Riyaz Ali is an Indian teenager, and a video of him dancing helped him gain a large number of subscribers before TikTok was banned in India. His video sharing on the app was posted in 2020, but then he started building a new Instagram following.

   How Much Does the Highest Paid TikTok Star Make:

This data is based on the TikTok Money Calculator , which lets you calculate how much someone is estimated to earn from their TikTok account based on interactions and subscriber count. These numbers may be inaccurate, but they give us an idea of ​​the highest-paid TikTokers.

  Khaby Lame:

Khaby Lame earns 260 thousand and 476 dollars per video. For larger commercial projects, that can go up to $750,000 per video. Ram’s rise from factory worker to social media star embodies the transformative power of the internet. Everyone loves his hilarious reactions, so there are no words in his clever reaction videos on TikTok — just our hearts and minds. You can’t help but laugh at the videos, in which he often simplifies very complex life stories. His easy-going, sarcastic style of comedy has become a global phenomenon.

  Charli D'Amelio:

In addition to collaborating with brands like Dunkin Donuts, D'Amelio earns up to 249 thousand and 200 dollars TikTok video. Her dance videos are extremely popular on TikTok. She started posting on TikTok when she was 15 years old, and currently has over 154 million subscribers on TikTok.

  James Donaldson:

Thanks to millions of views from fans around the world, his pseudonym Mr. James Donaldson, better known as "The Best" (MrBeast), earns up to 167 thousand and 140 dollars per video he posts on TikTok. Donaldson, a pioneer of the modern influencer industry, is known for donating large sums of money to videos, which has contributed to his popularity. He even once gifted an entire house to a child.

  Bella Porsche:

Over the past few years, Bella Porsche has gained a lot of fame, amassing tens of millions of subscribers who follow her every move, Porsche currently earns up to151 thousand 236 dollars per video on TikTok. The charming and cute video she broadcasts brought her fame in 2020.

  Kimberly Loaiza:

Kimberly Loaiza earns up to 131 thousand and 707 dollars per video and is one of the most famous Latin American vloggers who switched from YouTube to TikTok to expand her reach and attract more viewers. In her style, spontaneity and everyday family life are combined.

  Zack King:

Zack King is known for his creative videos and visual effects, earning up to $ 131,532 per TikTok video. King's videos on digital magic and illusions earn him around $ 4.7 million annually. With his experience in cinematography, King enchants viewers by combining digital effects with magical short videos.

    Will Smith:

Will Smith earns up to $120,453 per TikTok video. Smith has leveraged his movie fame to gain audiences on TikTok. He talks about his personal life and career in everyday life. His ability to combine Hollywood glamour with a realistic approach makes his content unique and fresh. Smith’s seamless transition from traditional media to digital platforms highlights his adaptability, and thanks to this, he has gained a reputation as a fan of several generations.

  Burak Ozdemir:

Burak Ozdemir is not just a chef, but also a creator who can earn $120,039 for TikTok videos. Also known as “Czn Burak,” he is a Turkish chef known for his cooking videos. In the video, Ozdemir prepares a large dish in front of the camera with a smile. His charming style and unique presentation have made him popular on social media. Ozdemir uses his platform to promote Turkish cuisine around the world and is involved in charitable activities, especially in his community in Turkey.

How do TikTok stars make money?

As for the opportunity to make money for TikTok stars, there are no restrictions, as TikTok stars have different sources of income.

  Partnerships with brands:

The creative economy generally centers around creators who endorse branded products, but this is especially true for platforms like TikTok, where creators cannot make money passively from advertising. Through TikTok, brands typically pay influencers a flat fee to create posts promoting their products. 66.9% of creators say they earn more from sponsored posts and brand deals. These numbers represent average estimates, and actual income can vary greatly depending on a number of factors such as engagement levels, audience demographics, and negotiation skills.:

If the number of subscribers is between 1,000 and 10,000 followers, the creator earns a minimum of $ 20 and a maximum of $ 150 per post.

If your subscriber count is between 10k and 50k followers, your creator earns a minimum of $30 and a maximum of $400.

If your subscriber count is between 50k and 500k followers, your creator earns a minimum of $80 per post and a maximum of $1,650 per post.

With 500k followers and 1 million followers, creators earn a minimum of $150 per post and a minimum of $3,500.

If your subscriber count exceeds 1 million subscribers, your creator earns a minimum of $1,200 per post.

Creator Fund

In 2020/7, TikTok launched the Creator Fund in the US, UK, Germany, Italy, France, and Spain. The organization pays creators based on the number of video views. To be eligible for this funding, creators must have at least 10,000 followers and 100,000 video views in the past 30 days.

While the Creator Fund provides a path to monetization, the payouts are small, with influencers able to expect to receive between $0.02 and $0.04 per thousand views from the Creator Fund. That’s why most influencers don’t expect to receive any money from the Creator Fund.

   Affiliate Marketing:

Affiliate marketing has been around for decades, and TikTok creators have found ways to use it in their content. As part of this monetization strategy, influencers promote a product and post a link to purchase on their account or in the comments section of a video. When users click on this link to purchase the products, influencers receive commissions.

Influencers can become affiliates by working directly with brands or using a large affiliate marketing network. Affiliate marketing may not be as lucrative as sponsored posts, but 7.8% of creators say they earn more from affiliate marketing.

   Live Stream Giveaways:

Live streaming on TikTok allows creators to interact with their fans in real time. During these live streams, fans can send creators digital gifts, which can be redeemed for coins, or can be redeemed for coins.

As with the Creator Foundation, live stream giveaways are usually pretty low-impact. They range in cost from $0.01 to $562.48, but most stickers cost just a few cents.

In conclusion, we note that the highest-paid TikTok star can earn a 7- or 8-figure salary. For most TikTok stars, becoming a TikTok creator is more of a side hustle than a career. The app has the benefits of monetization, but influencers need a lot of subscribers and a lot of brand partnerships if they want to make life-changing money.